by PRP Group, on 05/10/2024
During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. It used to be that most crises arose from financial issues such as taking kickbacks or layoffs. These situations still come up, but today the more common types of crises companies need to prepare for include:- Data breaches
- Ransomware attacks
- Taking a stance on a current political or social issue
- Issues arising from the use of generative AI, including copyright conflicts
